AFRICA: Investment & Business Intelligence

“Before investment takes place, knowledge is required!”

Africa’s fast-growing population and markets provide opportunities for organizations to grow their African footprint, whilst increasing market penetration. Greater innovation and investment is required to address Africa’s unfulfilled demand for goods, services and infrastructure. We support this agenda by connecting you with key networks in various industries in Africa. Our networks provide you with business intelligence that will help navigate areas of focus in African investment. These conversations provide the framework that investors can take to translate opportunities into success.

Five trends unlocking transformative growth in Africa’s economic sectors:

Rapid Urbanization

Urbanization is growing in both established and developing countries. The percentage of the world’s metropolitan population is anticipated to increase to about 57% by 2050 from 47% in 2000. More than 90% of future population growth will be accounted for by the large cities in the establishing countries. In the developing world, Africa has experienced the greatest metropolitan development during the last twenty years at 3.5% each year and this rate of growth is anticipated to hold into 2050. Forecasts also show that between 2010 and 2025, some African cities will account for as much as 85% of the population. As shown in figure 2, in 2010, the share of the African city population was about 36% and is predicted to increase to 50% and 60% by 2030 and 2050 respectively. This quick growth has actually altered the continent’s market landscape. Yet, urbanization in Africa has failed to produce inclusive growth which, in turn, has actually led to proliferation of run-down neighborhoods, city poverty and rising inequality. Inequality in African cities remains the second greatest on the planet with a typical Gini coefficient of about 0.58, well above the average of 0.4. Rural-urban migration and natural population growth rates in cities are the major causes of the increasing rate of urban development and slum expansion in Africa.

Source: AFBD

Business Response

Forward-thinking corporations will understand the African economic and commercial landscape deeply as a result of actionable business intelligence provided by Denise. As a result, they will make smart investments in Africa, positioning their offering to the benefit of all stakeholders via sustainable and profitable strategies both bottom-line and social impact. 

Manufacturing Growth

Africa is a continent loaded with development opportunities. Among the various vessels of advancement in Africa, the production sector is the most robust. Because of this, the African Continental Open Market Area was launched in 2018 to tackle the issues associated with economic development. Production holds boundless possibilities towards Making strategies to aid post-pandemic recovery in Africa.
Professionals predict that the sector could turn over 666.4 billion dollars by 2030. That is over 200 billion dollars more than 2015. That would lead to a progression not only in post-pandemic economic growth but could potentially manufacture new sustainable growth.

Business Response

Our best option of manufacturing growth derives from increasing an emphasis on efficiency within the production sector. That would lead to a significant boost in reinventing the processes and procedures. After incorporating digitization and technology to increase the effectiveness of most operations; would have the potential to attract a massive influx of global investors to the continent.

Africa's Infrastructure Gap

Over the years, there has been a noticeable expansion in the facilities made available by Africa’s financial investment industry. It is important to understand the existing inequality between developing countries ‘international saving excess’ systems and the scarcity of ‘financial investment’ in Africa. When this knowledge is acquired, it would be an advantage for both parties.


The increasing needs of the facilities investment in Africa had reached $130– 170 billion a year by 2018, with a financing gap of $68– 108 billion (AfDB, 2018). The needs of the facilities investment in Africa has increased over time, reaching $130– 170 billion a year by 2018, with a financing gap of $68– 108 billion (AfDB, 2018). Filling Africa’s financing space through financial investments in productive infrastructure would produce spillover impacts nationwide and worldwide. Very little has been done to lower the gigantic funding gap in action to Africa’s structural absence of financing for facilities tasks. The existing deficit spending and bad access to international capital markets call for thinking about alternative financing sources. Facilities development plays a significant role in promoting growth and minimizing hardship. In Africa, nevertheless, underdeveloped infrastructure continues to be a binding restraint to sustainable advancement.

Business Response
How we will tackle this is to provide research on how we can improve the underdeveloped infrastructure and inform the government on the positive impact it will have on economic growth overall. The importance of infrastructure ties deeply within the financial budgets made to support the livelihoods of businesses within the continent. In summery, we will develop various methods to face the absence of financial structure in Africa, which will aid in decreasing corruption and dictatorship of national funds.

Digital Innovations

There is a huge gap between innovation and digital development in Africa that needs to be bridged. Digital technologies use an opportunity to disrupt this trajectory– unlocking brand-new ways for rapid financial improvement, innovation, task creation and access to services that would have been inconceivable years ago. There are numerous ways of closing this gap and one of many would-be through training and practical example.

Business solution
Our company would advance in offering digital age training on communication software and how digitization would impact large organizations within Africa. We will aim to increase the knowledge of our clients and train them to successfully incorporating new systems and procedures that will ignite corporate innovation and greater assess to a wealth of information. Our goal is to train and show large organizations in Africa how they can be the lamp bearer of digital change and innovative progression.

Affordable Healthcare

Health care companies progressively require high-performance networks to offer doctors the details needed to make quick and accurate medical diagnoses. Digital patient records and medical imaging drive bandwidth greater as healthcare providers receive increasing pressure to lower expenses from insurers and legislators. Data network options allow healthcare companies to provide higher quality, more accessibility, and more economical care to simultaneously fulfil their medical and business objectives. Expanding and upgrading networks on a budget plan – modern healthcare relies on a burgeoning supply of digital diagnostic images. For instance, Ultrasounds, X-rays, animal scans and MRIs rapidly use tens of megabytes per record, which results in a slow down of network traffic. Used network devices enable health systems to develop a modern structure they need without reducing on essential or core resources. Adapting to such methods within Africa can build the potential for more affordable health care.

Business Solution
At Denise Sonny we provide stimulation systems to help healthcare providers find ways to reduce operations and process costs while improving in efficiency and cutting out the time-consuming tasks effectively.

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